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The 2024 Acura Integra Type S is finally starting to roll out with the help of a massive hype train and a legion of sport compact fans who can’t wait to get their hands on one. We can’t say that we blame them. We gave it a glowing review in which this sport compact solidified itself as a badass and something more than just a Civic Type R with an Acura badge. So, what happens when there is a really good car that a lot of people want, with relatively low production numbers? The dealerships get a tad opportunistic.
Acura Cerritos is one of the biggest brand dealerships in the country and according to a dealership representative we spoke to, it also happens to be one of just two dealerships in California to have a 2024 Acura Integra Type S on its lot at the time of this writing. That rarity, combined with the demand, was all the Cerritos, Calif. dealership needed to justify a $15,000 “market adjustment” which brings the grand total to an eye-watering $78,716.
We could write an entire book filled with all the other sports cars you could buy for that same money. Though, to be fair none of them would be the very impressive Integra Type S. Furthermore none of those cars would net you the clout that comes with being only one of two people in the entire state to have one—if that kind of thing matters to you anyway.
This situation is not unlike the madness that occurred when the 2023 Honda Civic Type R first arrived on dealer lots. Those vehicles also saw markups that sent final prices as high as $79,000 according to a report from CarScoops. A representative from Acura Cerritos told us that it expects to get only 18 Integra Type S models over the next year and 14 of them have already been claimed from pre-release reservations. Naturally, they wouldn’t reveal what those reserved cars went for. However, with only three more up for grabs over the entire year, it wouldn’t be unrealistic to assume that one currently on their lot for $78k may be the cheapest one they sell until the hype calms down.
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