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As avid readers of the live blog (I’m sure they exist somewhere) will know, Cycling Twitter can be a pretty unforgiving place for the unsuspecting social media admin.
One slip of the finger or dodgy victim-blaming road safety campaign, and you’ll be hearing about in the comments and QTs for a few weeks at least.
But surely Halfords – a retailer involved in the cycling industry for over a century – would know better than to poke the online bear with an ill-judged tweet about cars… during Bike Week as well?
Apparently not…
What’s more fuel-efficient, air con on❄️, or window down💨? Drop an emoji below👇
— Halfords (@Halfords_uk) June 7, 2022
The replies – and there were a lot of them – were predictably and brilliantly to the point:
🚴🚴♂️🚴♀️
— Antonia Comrie (@antonia_comrie) June 7, 2022
Riding a bike. Thank you for reminding us where your brand’s real allegiance lies… it’s in the downstairs of the store!
— Family ByCycle (@FamilyByCycle) June 7, 2022
Not driving.
— Sir Chris was once a Racer 🇺🇦 (@AracerRacer) June 7, 2022
Cycling! Free air-con from the lovely breeze on a hot day, especially going down hill
— Kimberley (@Kimberleypfp) June 7, 2022
Walking, wheeling, or cycling. Get with, huh??? It’s 2022 not 1972 and btw it’s also bike week.
— Katy Rodda Still Wants 2m (@KatyCycles) June 7, 2022
— Emilysgonebiking (@EmilySimcock) June 7, 2022
Halfords be like… pic.twitter.com/AyAKrs3kC4
— (◍•ᴗ•◍)✧*。erin (@ErinMacT) June 7, 2022
But, of course, there’s always one (or two):
On modern cars using the AC will have negligible effects on fuel economy, as opposed to drastically increasing drag 👍 This comment section is why most drivers think cyclists are all pricks
— Ryan (@RDG_Photos) June 8, 2022
Ah, the joys and perils of social media…
Hi cycling twitter. 😂😂👏🏼👏🏼🚴🏼♀️🚵🏽♀️🚲 pic.twitter.com/97JiYJQTaX
— Bex (@wevegotwheels) June 7, 2022
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