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It’s the victim blaming klaxon again!

For today’s second edition of ‘Local Authorities Putting The Onus For Safety On Vulnerable Road Users’ (I’ll try to think of a snappier title this afternoon), we’re hopping over the Irish Sea to Northern Ireland, where the Twitter account of the official government website, NI Direct, celebrated the start of Cycle to School Week by instructing schoolchildren to be “bike smart”…

…While using a photo of a narrow, painted cycle lane that could charitably be described as a death trap:

The tweet itself linked to the Highway Code for Northern Ireland’s ‘Rules for Cyclists’, which informs bike riders that they should wear helmets, appropriate fluorescent and reflective clothing, and fit their bike with a red rear reflector.

The guidelines also tell cyclists, among other things, to “be considerate of other road users”, to use cycle routes and lanes, bike boxes and toucan crossings when possible (though they do note that they’re not compulsory), to “be aware that drivers may not easily see you” on roundabouts, and to “leave plenty of room when passing parked vehicles and watch out for doors being opened”.

However, it was this morning’s unfortunate juxtaposition of message and image – telling young cyclists to be safe while depicting a particularly unsafe example of cycling infrastructure – that has especially angered local bike riders and parents on Twitter:



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